The Leading Store Observation - Retail Performance, Facing Review & Store Compliance Measurement Platform Store Observation Server is the leading platform to collect & provide manufacturers and retailers with visually verified information about categories, brands, items, retail execution, the competition, pricing, compliance status etc..

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Product Overview

Store Observation Server is a technological platform to enable either the manufacturers, retailers or any 3rd party service provider to collect & provide visually verified information about categories, brands, items, retail execution, the competition, pricing, compliance status etc..
The collected data can then be automatically analyzed and reported to provide:

• Provide insight into store activities not found in standard research reports, through the use of custom observations
• Enhance decision-making through a more comprehensive understanding of the factors influencing sales trends
• Gain visual confirmation of trade promotions - verify proper execution
• Investigate condition problems at the store level
• Ensure successful new product launches – track promotion compliance
• Assist retailers decisions by supplying information that relates market share to shelf space allocation

Store Observation Server is superior to conventional pen & paper based solutions due to the following:

• Less time spent at the store - The data is collected using PDA’s with special software that enforces validation checks that enhance both speed and quality of data and speeds up in-store product searches
• Pictures – Attach either 1 or more pictures of the store/shelf to the actual observation data
• Advanced Dynamic Reporting – including auto generated marketing reports on a 24h basis
• Agility - Instantly respond to client requests, product list changes or reporting needs
• Low cost of distributing changes in product lists and forms
• Quality control - All observation data is first checked and is only analyzed once its authorized

Solution Architecture

Store Observation Server is composed of the data-collection server, the data-auditing and control server and the data-anylsis server as depicted in figure 1. Each and every component in the architecture can reside on either the end-customer or the service provider network.

Figure 1: Store Observation Server Architecture

Contact Details / Schedule an online demo

To obtain additional information about Store Observation Server or to schedule an online-demo, please contact any of the following: